Chuck Dalba
DEALERSHIP MARKETING & EVENTS DEPARTMENT TRAINER
A Marketing Subject Matter Expert (SME)
CONTACT DEALEROSITY UNVERSITY™ for FREE Department Consultation:
855-262-2357
Concentrated in the Powersports (Harley-Davidson) and Automotive Business Arena.
With over 25 years of hands-on real-life experience starting his career in sales and general management; Chuck has developed astute skills that bring big picture business growth into effect utilizing his vast understanding in the digital, social media and community events.
He brings a proven track record of success where he has saved millions$ of dollars for his employers in marketing campaigns and advertising agency costs.
Accomplishments Include:
- Developed and implemented overall company marketing goals and direction, while developing new marketing strategies to promote the company’s products, services and image.
- Evaluated and analyzed the effectiveness of these strategies by looking at the impact they had on market share and consumer perception.
- Established, created and evaluated local markets as well as make projections on (ROI) return on investment.
Interesting Highlight in Chuck's career!
- Identified and targeted specific demographics and the different distribution channels to be used to make our product available to Core, Latino, Women, African American and Young Adult consumers.
- Brought awareness of the lack in their cultural dynamics in overall advertisement to HDMC and was recognized for initiation and execution. Resulted in world-wide sweep in HDMC outgoing campaigns though headquarters.
- Redesigned websites for multiple dealerships throughout career
- Chuck has the skills to quadruple organic SEO volume!
- Trained on many events in-house on dealership lots, taught how to handle bookings properly and within budgetary guidelines and how to change up many of the vendors to capitalize better event outcomes resulting in sales.
- Trained and redesigned Youtube.com channels from low subscribers to over extreme views resulting in sales.
- Has created in-house marketing departments from the ground up in many dealerships
Rutgers School of Communication Bachelor’s Degree - Marketing Communications
Honors 2 Time Addy Award Broadcast Winner National Association of Photo Shop Professionals “Guru Award” Winner
