Tony Santiago 

GENERAL MANAGER – LEADERSHIP – MENTORSHIP – SALES LEADERSHIP – FINANCE MANAGEMENT – DMS/CRM MASTERING (TALON/LIGHTSPEED)

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Accomplished Chief Operating Officer (COO) and Group General Manager with a proven track record in Harley-Davidson dealership franchises. Tony has developed efficient workflows and streamlined processes for both Retail and Service departments. Successfully managed a full-line remote dealership (under a tent) during a 4-day event, generating a remarkable revenue of over 2 million dollars and a profit exceeding $500,000. Demonstrates adept oversight and mentorship of staff members, contributing to a total sales revenue surpassing 12 million dollars. Tony is a recipient of multiple Harley-Davidson awards for outstanding management of overall sales performance.